Privacy Policy

Last Updated: 14 November, 2024

Mobavenue Media Private Limited (“Mobavenue”, “we” , “us”, or “our”) is an advertising technology platform headquartered in Mumbai, India. We respect your right to privacy. We are providing this services privacy policy (“Privacy Policy”) to inform you about how our technology platform and related services (collectively, “Services”) uses, stores, collects, shares and otherwise processes your Personal Information on behalf of online advertisers, website owners, data providers and other businesses that use our Services.

Mobavenue runs a technology-buying platform for digital media. The Mobavenue technology allows our customers to buy ad space on websites, mobile apps, video players, and other devices. When ad space is bought or sold our technology fulfils the transaction by delivering the ad to Internet users who visit that site, apps, or device. Generally, an Internet user’s computer or mobile device comes into contact with Mobavenue technology when a user views an ad delivered by our technology or clicks or taps on the ad to visit the advertiser’s website or app.

The Mobavenue Services are intended primarily for use by businesses. We also collect Personal Information from individuals who visit our websites, interact with our marketing messages and emails, or engage with us about career opportunities with Mobavenue. If you have any questions about this Privacy Policy, please feel free to contact us at privacy@mobavenue.com.

Please read this Privacy Policy carefully to understand our privacy practices and how we collect and treat the Personal Information collected through our Services. By using our Services, you agree that you have read, understood, and are accepting of the privacy practices described in this policy. Our Privacy Policy may change from time to time, so please check our Privacy Policy periodically for updates.

  • PRIVACY PRACTICES FOR OUR TECHNOLOGY

    Mobavenue is compliant with all the applicable privacy legislations globally. We are also a member of the IAB EU and we adhere to the policies and practises prescribed by the organization. To learn more about the IAB EU empanelment guidelines please visit: https://iabeurope.eu/vendor-list-tcf/.

  • WHAT INFORMATION WE COLLECT

    When you utilize our Services, we and our third-party service providers collect all or some of the following types of Information:

    • Personal Identifiers: We collect contact information through our technology from customers, vendors and distributors who wish to obtain information or support, or to obtain access to our platform. Contact information includes: first name, last name, email address, job title, name of the organization, country, state/region and phone numbers (cell and/or landline). This contact information is used by our sales, support and operations teams to contact our customers, vendors and distributors for the purpose of providing the requested information or support, communicate via email regarding our current and future offerings, and/or provide and receive feedback on our Services. We also collect cookie and mobile advertising identifiers, your IP host address (which we truncate when we know the user or the ad request is subject to GDPR), and other online identifiers, which we use to target online advertising, as described in more detail below.

    • Internet or Other Electronic Network Activity Information

      • Analytics and Advertising: We rely on automatic data collection technology to collect information your activities online, such as your internet service provider, browser type, operating system and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, number of links you click, search terms, and other data. We use this data to analyse the use of and improve our Services.

      • The Mobavenue technology also collects information on behalf of its customers to help target online advertising to you based on your interests. This information includes the personal identifiers described above, your browser type, the date and time of the ad request, advertiser pages viewed, your operating system, the URL or App you are using and your Internet service provider.

      • Tracking Technologies: We use cookies, which are small packets of data that are stored on your computer’s hard drive so that your computer will “remember” information about your visits to websites or your viewing of ads. We also use pixel tags, which are small, invisible lx1 images on a web page. Pixel tags allow us to set, read and modify cookies when you visit the websites or apps of our partners.

    • Geolocation Information: Mobavenue may receive latitude and longitude of mobile users from publishers or ad exchanges. We use such data for targeting ads and evaluating their success, and we may share it with third party companies acting as controllers (See, Onward Transfers to Third Parties). This information is also maintained in our logs in accordance with our data retention policy.

    • Information We Receive from Third Parties: We also receive information about you from third parties when you interact with third party sites or apps. We combine the information we receive from these third parties with the information we directly collect from you and use such information in accordance with this Privacy Policy and requirements under applicable data protection and privacy laws.

    • Inferences drawn from any of the information identified in this subdivision: We may draw inferences from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behaviour, attitudes, intelligence, abilities and aptitudes.

  • HOW WE USE YOUR INFORMATION

    We describe in detail above the information we collect from consumers and the purposes for which we use this information, which includes the information we have collected in the twelve (12) months preceding the date that this Privacy Policy was last updated. Generally we collect the categories of information described above to:

    • Provide and share important information about our Services and for our marketing efforts to customers.

    • Understand and improve our and our customers’ websites, marketing activities and services.

    • Provide our Services and help our customers delivered tailored advertising to consumers.

    • Deliver targeted, location-based ads for our customers as part of our Services.

    • Help our customers buy digital media and deliver targeted ads to consumers. This third party information includes information about consumer preferences and behaviours that third parties collect to create profiles about consumers reflecting their preferences, characteristics, psychological trends, predispositions, behaviours, attitudes, intelligence, abilities and aptitudes.

    • Comply with legal and regulatory laws and regulatory obligations.

  • SOURCES OF PERSONAL INFORMATION

    The categories of sources from which we collect Personal Information are:

    • our customers, who are advertisers that buy and publishers that sell digital advertising for the purpose of delivering ads to consumers;

    • our services, typically when we encounter a consumer’s cookie or mobile advertising identifier while providing our Services; and

    • third parties who provide or sell data that helps our customers with their marketing efforts or helps us to deliver our Services.

  • MOBILE AND CONNECTED DEVICES

    To provide relevant ads to users on mobile devices we also collect the following mobile specific information: device type, make and model, operating system, mobile advertising identifiers, operating system device identifier (For example, IDFA for iOS and Android ID for Android) and information about the apps you use. We also use the GPS location of your device if you have opted-in to provide it to one of the publishers or ad exchanges who make digital advertising inventory available through the Services as further described below under “Location Tracking”.

    Your iOS mobile device may provide a “Limit Ad Tracking” setting and other settings that allow you to control the data that applications use for location and interest-based advertising. On Android devices, your settings may allow you to “Opt out of Interest-Based Ads.” When you have opted out using this setting on a device and that information is passed to Mobavenue, Mobavenue will not use your unique device identifier to target ads to you or place you in segments for future marketing.

  • HOW WE SHARE THE INFORMATION WE COLLECT

    • Our affiliates: We share information with our affiliated companies, i.e. companies within our corporate family, which are also subject to this policy.

    • Service Providers: Like many businesses, we hire other companies to perform certain business-related services. We disclose Personal Information to certain types of third-party companies, but only to the extent needed to enable them to provide such services. The types of companies that receive Personal Information in support of our Services and their functions are: data analytics vendors, data hosting providers, optimization vendors, and document hosting and support services providers. All such third parties function as our agents, performing services at our instruction and on our behalf pursuant to contracts, which require they provide at least the same level of privacy protection required by this Privacy Policy and implemented by Mobavenue.

    • Our Customers: Mobavenue shares certain Personal Information with its customers in connection with the offering of its Services. For example, a Mobavenue customer may receive a log of all ads they served through our platform with data about your cookie and mobile advertising identifiers that interacted with the ads, including IP host addresses and other pseudonymous information in non-aggregated form. When we know the user or the ad request is subject to GDPR, any personal data for which a separate consent has not been received are pseudonymised (one-way hashed) before being shared with customers and are sufficiently protected as required by GDPR (see below for more information about how we handle the transfer of data outside the EEA).

    • Advertising Partners: We share information with vendors and other third party advertising partners for analytics and advertising-related purposes. Personal Information received by these companies may also be subject to their privacy policies. These parties may act as our service providers, or in certain contexts, may independently decide how to process your information.

    • Business Transfers: In the event of a merger, dissolution or similar corporate event, or the sale of all or substantially all of our assets, we expect that the information that we have collected, would be transferred to the surviving entity in a merger or the acquiring entity. All such transfers shall be subject to our commitments with respect to the privacy and confidentiality of such information as set forth in this services privacy policy.

    • Disclosure to Public Authorities: We are required to disclose the information that we have collected in response to lawful requests by public authorities, including for meeting national security or law enforcement requirements. We may also disclose Personal Information to other third parties when compelled to do so by government authorities or required by law or regulation including, but not limited to, in response to court orders and subpoenas.

    • Administrative or Legal Process: We may disclose your information to third parties in order to protect the legal rights, safety, and security of Mobavenue, our corporate affiliates, subsidiaries, business partners, and the users of our Services. We may also disclose your information to respond to and resolve claims or complaints; prevent fraud or for risk, management purposes; and comply with or respond to law enforcement or legal process or a request for cooperation by a government or other entity, whether or not legally required.

    • Aggregate Information (De-Identified Data): Sometimes, we and/or our services providers aggregate or de-identify information so that it can no longer identify you, under applicable laws and regulations. We share aggregated information, such as usage statistics, with advertisers, sponsors or other organizations. This helps us to better understand and represent our users, such as when we measure ad performance, create advertising interest-based segments or compile survey results. We will use and disclose this aggregated or de-identified information for any purpose, unless such use is prohibited by applicable law.

    • Other parties with your consent: We may share information with third parties when you affirmatively consent to or direct such sharing.

  • YOUR PRIVACY RIGHTS
    • Access to your personal information

      Upon receipt of a verifiable request to privacy@mobavenue.com, we will provide you with confirmation as to whether we are processing your Personal Information, and where we are the controller of such data, we will have it communicated to you within a reasonable time. In cases where we are acting as a service provider to our customers, we are a data processor, and we do not directly control any personal data, so any changes or inaccuracies in the data we collect should be addressed to the businesses that are the controllers of such data. Please allow us a reasonable time to respond to your inquiries and requests. For information about the privacy practices that apply to our websites, please visit our Website Privacy Policy.

    • Deletion of your personal information

      You may also request that we delete your personal information by sending a verifiable request to privacy@mobavenue.com. Please note that the information we collect and retain through the Mobavenue technology for our customers is limited to cookie identifiers. We will need you to provide us with your Mobavenue cookie ID in order for us to delete your data.

  • HOW WE PROTECT YOUR INFORMATION

    Mobavenue takes very seriously the security and privacy of the Personal Information that it collects pursuant to this Privacy Policy. Accordingly, we will implement reasonable and appropriate security measures to protect your Personal Information from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in processing and the nature of such data, and comply with applicable laws and regulations. Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our website or through the Services. Any transmission of Personal Information is at your own risk and you understand that there are security and privacy limitations that are beyond our control.

  • CHILDREN

    We do not knowingly collect any Personal Information from children under the age of 13 (or higher age where required by applicable law) through the platform. If you are under 13 (or higher age where required by applicable law), please do not give us any Personal Information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our privacy policy by instructing their children never to provide Personal Information to us without their permission. If you have reason to believe that a child under the age of 13 (or higher age where applicable) has provided Personal Information to us, please contact us at privacy@mobavenue.com, and we will act on your request as required by applicable laws.

  • LINKS TO EXTERNAL WEBSITES

    The Mobavenue technology may contain links to third party websites, content and services (“External Sites”). Where Mobavenue has relationships with such third parties, we use reasonable efforts to require our customers and partners to treat the Personal Information we share with them in accordance with applicable laws, the terms of any contracts we may have with them, and their own privacy policies, but otherwise we cannot control their use of this information. Where we have no such relationship, we are not responsible for the privacy policies of those External Sites or their use of Personal Information. You should check the applicable third-party privacy policy and terms of use when visiting any External Sites, and before providing any Personal Information to such External Sites.

  • IMPORTANT NOTICE TO ALL NON-US RESIDENTS

    Our computer servers that store Personal Information for our Services may be located in the U.S.. If you are located outside of the U.S., please be aware that any information provided to us, including Personal Information, will be transferred from your country of origin to, and processed in, the U.S. We comply with all applicable laws to protect the security of data during international transfer, for instance by using European Commission approved standard contractual clauses and appropriate supplementary measures when a transfer is made to a third party country that is not considered adequate by the EU Commission or the UK.

  • IMPORTANT NOTICE FOR RESIDENTS IN THE EUROPEAN ECONOMIC AREA, UK, AND SWITZERLAND

    With regard to the General Data Protection Regulation (“GDPR”), Mobavenue’s role depends upon the personal data we collect and the circumstances under which we process it.

    • Where Mobavenue acts as a data processor, we do so for our customers and other companies that interact with our Services for our customers, all of whom are obligated to have a lawful basis for processing personal data, such as the consumer’s consent, in order to use any personal data within our system. For example, if a Mobavenue customer is using cookies collected on the customer’s website to retarget users with ads, the customer is obligated to have the proper consent for the use of cookies on the consumer’s devices and either consent or another lawful basis for the use of related data within Mobavenue’s system, and to respect opt-outs and the other obligations under the GDPR.

    • Where Mobavenue acts as a data controller, we collect and process personal data to provide and enhance our Services for our customers. For example, we use cookies to assist our customers personalize the advertisements you are served and to compile anonymous, aggregated statistics that allow us to understand how people use the websites where our customers’ advertisements are served and react to these advertisements.

  • HOW TO EXERCISE YOUR RIGHTS

    To initiate any of the actions set forth above, please contact us at privacy@mobavenue.com.

    Mobavenue has appointed EU and UK Representatives to act as its direct contact for Data Subjects and relevant Supervisory Authorities.

    All enquiries from EU or UK Data Subjects related to personal data processing in the EU, UK or from any supervisory authority should be addressed to dpo@mobavenue.com.

  • IMPORTANT NOTICE FOR RESIDENTS OF THE UNITED STATES

    This section of our Privacy Policy applies to consumers who reside in the United States. You have certain rights with respect to the collection, use and disclosure of your Personal Information.

    We collect, receive or process the following categories of Personal Information:

    • Personal Identifiers (e.g. IP addresses and cookie IDs)

    • Internet Activity Information

    • Geolocation Information

    • We sell or share this information with our customers and advertising partners to provide the Mobavenue Services.

    • U.S. Privacy Rights

    • Right to Access Information Regarding Personal Information: You have the right to request that we disclose to you the categories of Personal Information about you that we have collected or sold, the sources for such information, and our business purpose. These disclosures are in the preceding sections of this Privacy Policy. You may also request a copy of the specific pieces of Personal Information that we have collected from or about you. We may deliver the Personal Information to you electronically or by email at your option. If electronically, then we will deliver the information in a portable and readily usable format that allows you to transmit the information from one entity to another without hindrance.

    • Right to Deletion of Personal Information: You have the right to request that we delete Personal Information about you that we have collected from you. We will delete such Personal Information except where a legal exception applies. In cases where we do not delete your data as requested, we will notify you of the categories of data we did not delete and why.

    • Right to Correct Personal Information: If you believe that any of the information we store or maintain about you is incorrect, you may request that we correct that information. You may be required to provide documentation to verify the accuracy of the information in question. Right to Opt-Out from Sales of Personal Information.

    • Right to Opt-Out from “Sale” or “Share” of Personal Information/Targeted Advertising: Our Services include the transfer of Personal Information to our customers and other participants in the digital advertising market that may qualify as sales or shares of Personal Information for targeted advertising. You have the right at any time to opt out of these activities, we comply with such requests in accordance with the law.

    • Right to No Discrimination: We shall not discriminate against you because of your exercise of any of the foregoing rights under the CCPA. Mobavenue does not discriminate in response to privacy rights requests from California consumers.

  • HOW TO EXERCISE YOUR RIGHTS

    If you are a California resident, you may request to exercise the foregoing rights by submitting a request to privacy@mobavenue.com.

  • DATA RETENTION

    We retain the information that is reasonably linkable to a device and collected for ad targeting and/or ad delivery and reporting only as long as is necessary for running advertising campaigns and for no longer than 13 months. We keep opt-out information for longer than this period so that we can continue to honor opt-out requests. Aggregated data, such as the results of advertising campaigns or the amount spent on different inventory sources, may be retained indefinitely provided that the data is not reasonably linkable to a device. Our cookie’s duration on your browser may exceed 13 months, but no data associated with that cookie will do so.

  • CHANGES TO OUR PRIVACY POLICY

    We may revise this policy at any time. Any changes and/or updates to the policy will be updated directly on this page. We encourage you to visit this page periodically to review our privacy policy so that you will always know what information we gather and how we may use that information.

  • CONTACTING US

    Should you have any questions in regards to this policy or Mobavenue’s privacy practices, please contact us at the following email and they will be more than happy to clarify and assist you in any way possible: privacy@mobavenue.com. If you are unable to obtain the information or resolution that you seek, you may also contact our Data Protection Officer at dpo@mobavenue.com.