Interface

The systems' pages contain elements grouped according to their functionality.

Sections.Located on the left of the DSP portal, it allows switching between sections to see the different types of information. Let's take a glance at these areas:

• Dashboard – summary of campaigns and other indicators.

• Campaigns – campaigns, one of the main entities of the system, that allows you to set a promotion strategy. Simply, a campaign is a system of settings that defines how and whom to display a set of creatives

• Creatives – items of advertising, that are shown to the user

• Audience – lists of users who were collected after being targeted by campaign or visited advertiser's website. Retargeting campaigns target users collected by audiences

• Reports – aggregated information by key point indicators, such as bids, impressions, spend, etc

• Tools – helps in optimizing the campaign on multiple level like bundle ids or different vectors to modify the bids to achieve optimum performance

Dashboard

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Campaign Creation

In order to start adding a new campaign in Volume DSP, perform the following steps:

• Go to the Campaigns tab. The Campaigns view will show up

• Click the New campaign button.

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• Select Advertiser : Selecting the sub-advertiser from the list.

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• Name to define campaign amongst the others. For example, you can put theme, such as promoted brand name, and traffic type, or time period when the campaign has to run.
  
  Medium (Mobile Web for mobile devices which uses a web browser to surf over the internet, Desktop Web for personal computers, In App for mobile devices which uses installed applications).
  
  Device type – type of the device on which you want to show your ads. CTV means Connected TV, like Apple TV and other smart TVs.

Budget

• Provide the value in the Total budget text field to limit the amount of money that you are ready to spend on your campaign. Mind that the maximum amount accounts for $50,000.

• Optionally, you can set Daily budget limit, Daily limits of spending per site, app or widget. Provide a value into the text field or keep unlimited budget by using toggles. You cannot have all the options in your Budget tab selected as unlimited, at least one of them should have a set budget

• Select the appropriate spend strategy for your campaign. You can select one of three options:
  (a) CPM: Cost per 1000 impression model
  (b) CPC: Cost per click model
  (c) CPA with Goal : Cost per acquisition model

Threshold and Schedule

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Set the Frequency to select the way to define the user uniqueness: by IP or by the user agent. Set how many times per 24 hours the user can see the ad.

For example, you may consider that seeing the same ad for two or three times per day may be more convincing for the user than just one time, but 4th time may be annoying. If you think so, set frequency to 2 or 3.

Select 'Select date range' and set the period if you want the campaign to automatically start and stop according to the selected dates. To select the period, click on date selector, then select start date and select end date.

Select Day Parting to set the exact days or even hours when the campaign must work. Simply click on cells to select them, or if you want to select the entire day, click on the separate cell beside the day name.

Location

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• Select a country or countries from the Countries menu that you want your campaign to be aimed for. We recommend targeting one country per campaign.

• The State/Region, City, and Postal code options allow you to narrow down your targeting even more. These targeting options are available only when you select one country to target.

• Similarly Lat/Lon coordinates can be uploaded in excel file to laser target the audience.

Devices and Carriers

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• OS – select operation systems and their versions range.

• Device target: Select mobile manufacturing brands.

• Carriers – here you can select cellular carriers that provide connectivity. Just start typing the name of the carrier and select it from the drop-down list. Repeat typing if you want to target several carriers.

• Connection Type – select types of connection to the internet: WiFi, or cable, or cellular (3g, 4g, or all cellular networks).

• Browser – select allowed browsers. You can set a list to 'include' or 'exclude'. If 'Include', the campaign will target only on selected browsers. If 'exclude', the campaign will target all browsers except selected browsers.