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MadTech Glossary – August ’23
The MadTech (Marketing and Advertising Tech) world is ever-booming. With every second gone, millions are using its applications, and thousands are being introduced to it. To understand this world, one needs to be aware of the various terminologies, and since Oxford hasn’t stepped up, we have taken it upon ourselves.
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Programmatic Advertising and the Rise of Connected TV: Opportunities and Challenges
In the rapidly evolving world of digital marketing, programmatic advertising has emerged as a game-changer, revolutionizing how ads are bought and sold. Over the past decade, programmatic advertising has undergone significant advancements, and one of the most promising developments is the rise of Connected TV (CTV) as a prominent advertising platform.
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MarTech Solutions: A Comprehensive Guide to Choosing the Right Tools for Your Business
In today’s fast-paced digital landscape, marketing has evolved into a complex and data-driven field. To effectively navigate this dynamic environment and drive business growth, organizations are turning to Marketing Technology (MarTech) solutions.
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EXPLAINED: That Small Yet Huge Difference Between SSP & DSP
In the world of digital advertising, acronyms like SSP (Supply-Side Platform) and DSP (Demand-Side Platform) are commonly thrown around. While they may sound similar and serve the same purpose of facilitating programmatic advertising transactions, there exists a crucial distinction between the two.
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Agile Marketing: Best Practices to Keep You Moving
In the ever-evolving realm of marketing, the conventional methods of planning, executing, and analyzing campaigns often fall short in today’s fast-paced business landscape. Enter Agile Marketing – a dynamic methodology derived from Agile software development that offers a fresh perspective on how marketing teams can achieve remarkable results.
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Exploring the Impact of Artificial Intelligence in Programmatic Advertising
In the fast-paced world of digital marketing, programmatic advertising has revolutionized the way brands connect with their target audience. As the online ecosystem becomes increasingly competitive, advertisers are constantly seeking ways to optimize their campaigns, deliver personalized experiences, and achieve higher conversion rates.
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Acquisition Intelligence: How AI Can Improve Your Customer Acquisition Strategy
B2B, B2C, C2C, C2B – be it any industry, bringing in regular business is one of the major challenges. Organizations spend dozens of monetary and human resources on client acquisition, with some spending more on getting a client onboard than the money coming in from them. Problems like high customer acquisition costs, low-quality lead generation, customers churning out too quickly, and so on all point to one thing – the customer acquisition strategy.
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Paid Verification on Social Media: Is it Worth the Price?
Social media has become an integral part of our lives, revolutionizing the way we connect, share, and communicate. With millions of users across various platforms, maintaining authenticity and credibility has become a significant concern. In response to this challenge, social media platforms have introduced a new feature – paid verification.
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Programmatic Advertising: Revolutionizing the Digital Marketing Landscape
In today’s fast-paced digital world, programmatic advertising has emerged as a game-changer in the realm of online marketing. With its ability to automate and optimize ad buying and selling processes, programmatic advertising has revolutionized the way brands and advertisers reach their target audiences.
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Web 3.0 Explained: The Internet’s Next Frontier
In the ever-evolving digital landscape, the concept of Web 3.0 has emerged as a transformative force, building upon its predecessors, Web 1.0 and 2.0. The internet has undergone a series of transformations since its inception, and the emergence of Web 3.0 has furthered this change, revolutionizing how we interact with the internet and unlocking new possibilities for businesses and individuals alike.
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